Tourism & Visitor Economy

Oxford is the seventh most visited city in the UK by international visitors and is the tourism gateway to the rest of Oxfordshire.

Experience OxfordshireExperience Ox.jpg
Network Navigator for Tourism & Visitor Economy

The lead organisation for promoting and developing leisure, business and cultural tourism in Oxfordshire. Not-for-profit, with 170 member businesses, and partnership arrangements with local and national strategic bodies, Experience Oxfordshire aims to create an environment which will enable businesses to flourish.

Get in touch with Experience Oxfordshire

Oxfordshire contains a wealth of attractions including:

  • Blenheim Palace (UNESCO World Heritage listed)
  • Areas of outstanding natural beauty and waterways
  • Oxford University colleges
  • Walking, cycling and boating opportunities
  • Animal attractions
  • Museums and historical sites
  • Restaurants and hotels
  • Cultural activities and festivals
  • Bicester Village
  • Henley‐on‐Thames (home to the Henley Festival)

It is estimated that Oxford welcomed nearly seven million domestic and overseas visitors in 2014, who contributed to the local economy with a total trip expenditure of £597 million, and a total turnover of £782m. Tourism spending supported 12.7% of the workforce, with over 13,000 jobs, an increase of 530 jobs from 2013. The new £500m Westgate Centre, opening in 2017, will attract 100 new retailers and create 3,400 jobs.